How Local Flowers Build Community

As entrepreneurs, it is easy to see ourselves as "islands." The average number of employees for a florist shop in the United States is around 3 people. Most of our farmers work alone or with the help of their immediate family. While this "alone time" can be refreshing for the introverts among us, it can also be isolating.

The Flower Collective is working to change this.

We believe that we are stronger together, and actively work to build community for both our growers and buyers.

Community for Growers

The community provided within the Collective has been incredibly valuable to our farmers. It provides a network that farmers can call upon when they have questions about growing a crop, need advice about implementing farming systems, or just want to talk all things flowers! Practically speaking, this looks like monthly grower meetings where we talk about a predetermined topic and a group chat for more emergent questions.

Community for Buyers

When a florist orders from a local grower, they get to meet and build a relationship with the person who grew that stem from seed to flower. This is a rare thing in the our global economy.

At the Flower Collective, we connect each buyer with multiple area farms. These relationships are both meaningful and beneficial. When a florist needs a last-minute crop substitution, our farmers are there to help. At the same time, our farmers love getting feedback from florists about what crops they'd love to see more of, which colors to grow, etc.